In the highly competitive market of Smartphones, the former dominant company is making it's last stand. The Windows Phone 7 will be Microsoft's last push into the market with a complete overhaul of the User Interface, including the new Hub feature. Their new approach of tightly embracing the Mobile Gaming players, Microsoft may have a future competitive advantage against their closest competitors, Google and Apple. The future will show, if the innovations will be received well by the leisure user group or if Microsoft will add to their past record of not being able to market their products.
