The graph below illustrates the Smartphone market share on an international level. Windows Mobile share of the Smartphone market has fallen year-on-year, decreasing 20% in third quarter of 2009. It is the 5th most popular smartphone operating system, with a 2% share of the worldwide smartphone market (after Symbian, blackberry, Andorid and iPhone.).
AdMob-Study: Mobile Metrics Report February 2010
The chart below is showing a huge growth in 2009 for Android as more phones appear using the Google mobile software. Android’s marketshare more than tripled in 2009 to 3.9 percent of the market, putting the platform in sixth place with 10 million sales for last year. On the other end of the spectrum, Nokia’a platform Symbian held 52.4% of marketsharte in 2008, the chart illustrates some loss from 200 8 into 2009. Although still the international leader, the Symbian platform currently holds 46.9% market share.
Gartner Group Study: Worldwide Smartphone Sales
Windows Market Share on the US Level
Climbing up strongly is Google’s Android, although still behind RIM, Apple, and Microsoft, their market is rapidly gaining more ground. Since November 2009, they increased 5.2 percent from 3.8% to 9.0%. They can attribute this to strong sales of Motorola Droid, we may continue to see more growth as new android phones such as HTC Incredible, Samsung Galaxy S, and EVO 4G are released. Microsoft is in third position owning 15.1%, but as of last November their share has dropped by 4.0% from 19.1%.
ComScore Study: Top Smartphone Platforms
Mobile Content Usage
Results of ComScore’s Mobile Content usage shows that since November 2009, social networking has increased 3.3 % from 13.8% to 17.1%. Game usage has slightly increased 0.4% from 21.3% to 21.7%. With their upcoming releases focusing on gamers and social networking fans, these categories should continue to grow giving Microsoft a stronger hold in Market Share.
ComScore Study: Mobile Content Usage
Main Competition
Google’ droid and Apples’ iPhone are the main competitors for Windows Mobile. The above graph compares the sales results through each of their respective first 74 days. The launch dates were: iPhone, June 29, 2007 and Droid, November 5, 2009. As Apple and Google go compete for market share, the Google Nexus one is failing which could slow down their progress in the market.In conclusion, Microsoft was in the past and is currently loosing market share. Although the Windows Mobile Platform still holds a big size in the Smartphone market, the competition has gotten rougher. On the bright side, the newest developments of user activities to more online gaming and social interaction can give the Phone 7 a huge positive force for introducing their new OS.
References:
InformationWeek, "Air Pressure: Why IT Must Sort Out App Mobilization Challenges", Dez 5, 2009, http://www.informationweek.com/news/mobility/business/showArticle.jhtml?articleID=222000504
Flurry Blog, "Day 74 Sales: Apple iPhone vs. Google Nexus One vs. Motorola Droid", Mar 16, 2010, http://blog.flurry.com/bid/31410/Day-74-Sales-Apple-iPhone-vs-Google-Nexus-One-vs-Motorola-Droid
AdMob, "Mobile Metrics Report February 2010", http://metrics.admob.com/wp-content/uploads/2010/03/AdMob-Mobile-Metrics-Feb-10.pdf
comScore, "Android shows strength as mobile usage grows", Mar 10, 2010, http://searchengineland.com/comscore-android-shows-strength-as-mobile-web-usage-grows-37777
IntoMobile, "ComScore: Android gaining traction but rim, apple still ahead", April 5, 2010, http://www.intomobile.com/2010/04/05/comscore-android-gaining-traction-but-rim-apple-still-ahead.html
AllThingsDigital, "A Growth spurt for Android's Market Share", April 5, 2010, http://digitaldaily.allthingsd.com/20100405/a-growth-spurt-for-androids-market-share/?mod=ATD_rss
HiTechnoCorner, "Microsoft Will Release Their Mobile Phone Next Week ???", April 6, 2010, http://hitechnocorner.blogspot.com/2010/04/microsoft-will-release-their-mobile.html
CultOfMac, "Report: iPhone is No. 3 Smartphone, Shipping 24.9m handsets in 2009", Feb 23, 2010, http://www.cultofmac.com/report-iphone-is-no-3-smartphone-shipping-24-9m-handsets-in-2009/31305
