Ignoring the enterprise market, with their current developments, Microsoft is deliberately ignoring the enterprise markets. Since their former market dominance was heavily build upon their corporate users and there is no upgrade yet for the migration from e.g. Windows Mobile 6.5 to Windows Phone 7, the embracing of this user group could have a big potential.
Compatibility to older Software, along with Microsoft’s complete new development of the Operating System went the restriction that no older Software will be supported for Windows Phone 7. This means that especially former users that want to move the new OS would have to leave most of their precious applications behind.
History of neglecting third party developers, even though Microsoft supported developers through their Developer Network (MSDN), the support was not as major as Apple’s or Google’s.
Staying on top of technological innovation, since the Smartphone market has become very competitive, the development cycles have gotten smaller. Constantly delivering new innovations is a key element in the success in this market.
